“Momma?”
“Yes, Claire?”
“I’m thinkin’ Arby’s!”
And, she will say this at random times throughout the day, while doing all kinds of things…hardly any of them fast-food related. Every time she says it, I burst out laughing. So, what started out as something funny she heard on TV has turned into a way to make Momma laugh.
And while Arby’s is on our mind a little more now, it hasn’t caused us to eat there any more than we used to…
This is not quite what they had in mind with their marketing campaign, I’m sure. 
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