Going ad-free

Since November of 2007, my website has been monetized. It took a while to be approved by various companies, and I was so thankful when I was!  It made me feel legitimate.

The ads were relatively tasteful and unobtrusive, so I didn’t have a problem putting them in my sidebar. Did I make money from my blog? Yes. Was it a ton? No. I didn’t expect it to be, but it more than covered the cost of hosting, etc…which was nice.

Why did I put ads on my site? I just wanted to see what would happen, and the old sales manager inside me twitched when she thought about “leaving money on the table.” Being “paid” to do what I love doing anyway? Sweet.

Lately, though, I’ve been feeling weird about having ads on my site. Everywhere I look, I see ads, and I’m pretty good at tuning them out elsewhere, but this coupled with the “reviews” I’ve been asked to do (which I declined on my own personal principals), and something just wasn’t sitting right with me.

The first thing to go were the reviews. I’m not doing them anymore. Every single review on my site is truthful, but I’m not doing formal reviews anymore. My time is more valuable than what the PR people would have me peddle.

Oddly enough, because of my experiences in online reviews, and even though I never lied in a review, I don’t trust the reviews I read online. There, I said it. There are certain people I trust, so if they write about it, I can tell what is real and what has been suggested wording by a PR person.

I still search online for reviews, but I put different weight on the impromptu reviews. So, in the course of our relatively adventurous lifestyle, if I see something that I like, I’ll tell you about it. If I see something I don’t like, you’ll hear about that, too. That hasn’t changed. To me, those “reviews” mean more than any “review” I read about online, and they’ll still come up in Google when I type in a search phrase.

So, what does this have to do with ads? I think it’s time to break free. I’ve already made enough this year to cover my hosting (or will by the time all the final checks come in), so the twitching sales director in my head is happy. I will be free to focus on my book project, and I won’t have any blog/advertiser publishing requirements hanging over my head.

When I started this writing adventure, I updated the blog every day. Now that I’m working on my book, it’s harder to maintain that level of attention.

So, welcome to the ad-free version of The Casual Perfectionist. Your visit here today hasn’t benefited me monetarily, but I love you anyway. 😉

7 Responses to “Going ad-free”


  • I know you came to this decision with careful deliberation, and that it’s the right one.

    Who knows? Maybe I’ll follow you down this path someday.

    It’s a beautifully clean space 🙂

  • Thanks, Lori! I struggled with what to do, but once I made the decision, I knew it was right. 🙂

  • I love it! I hope to someday follow since it generates no income for me anyway and looks tacky… GREAT LOOKING BLOG!

  • Thanks, Ratna! I think the ads served multiple purposes, and I have no regrets for monetizing my blog. I’m ready for a change, though. 🙂

  • Hmm, ok, this is NOT negative, but will sound like it. What does it matter? Is it wrong to make money from something you love? Or promote someone else’s business? I’m NOT fond of tons of “ad” posts and won’t do them -if I review a product, I give it an honest review (although I admit I’m pretty easy to please) – but I don’t review often, because I think you believe things from people who don’t review very often. If it’s all ads, you discount them.
    So, is it wrong to cover expenses?
    Just sayin.

  • No, Mary-France, it’s not wrong! That’s why I did it for almost 4 years! I was just posting this as an explanation as to why the ads were disappearing from my site.

    It’s not wrong to cover expenses. One reason I took a certain company’s ads off my site is that they have posting requirements. I HAVE to post a certain number of times a week. I HAVE to post review posts in a certain way. I understood this and agreed to it as a “contract” with them for putting their ads on my site.

    It’s just gotten to be too much of a hassle for me to continue doing it, so if I’m taking them off, I may as well take the others off, too.

    If you want to have ads on your site, go for it! I did, and it worked well for me when I was at that stage of my blog.

    🙂

  • OH! I know who you mean? I was thinking you meant Google Ads. I actually dumped an advertising source like the one you’re talking about a long time ago – they seemed really pissy to me and I’ve always made more from Divine Caroline.

    The ads always make me feel weird – I have a long standing “argument” as such with the crafty community, quite of few of whom think I’ve sold out. So, I’m defensive, sorry about that! Grin!

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